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Lousy but important Image

This is the core of their program, that the approach to fertilization is wrong, that farmers dump too much of the most basic fertilizers (Nitrogen, Phosphorous, Potassium) and don't feed plants a more restrained and balanced load of lesser compounds that coffee needs. So doing research on soild contents and leaf contents, and developing a specific forumla for each case means the plant gets what it truly needs without over-fertilization. I like this idea, and it is opposite to the massive doses of the 3 base fertilizers that are produced largely by artifical processes (petrolium based etc) adn lead to environment contamination. Fertilizers aren't evil, but their misuse is, yet the relationship between production and cup quality is tricky in coffee, so I have some reservations. But Ranadey argues that this careful selections of mirconutrients are not heavy in Naptha and Petrolium based fertilizer (if they have any), and what it saves from improving plant health so the whole spectrum of pesticides do not have to be employed (which are truly nasty chemicals).