Selecting good green coffee from the many samples I cup daily is the most enjoyable and the most challenging part of what I do. It is really at the core of a business like ours, so I thought I would explain my preferences and prejudices a bit. The fact is, there are many coffees out there, and they don't fall neatly into categories of good and bad. One cuppers "winey" is another's "ferment," and an estate name is no guarantee. Even though each broker thinks they offer the best, you can't take them for their word ...you must cup and decide.